Who is Persuasive? The Role of Perceived Personality and Communication Modality in Social Multimedia

Who is Persuasive? The Role of Perceived Personality and Communication Modality in Social Multimedia

G. Mohammadi, S. Scherer, A. Vinciarelli and L.-P. Morency. Who is Persuasive? The Role of Perceived Personality and Communication Modality in Social Multimedia. In Proceedings of the ACM International Conference on Multimodal Interaction (ICMI), 2013